For the first time since its introduction in 1913, Camel cigarettes has a new permanent design. While Camel has introduced countless campaigns redesigning their packs in order to appeal to younger and younger audiences, this redesign is for keeps.

The new look will hit stores in late March. Now that R.J. Reynolds has agreed to stop advertising in consumer magazines, they clearly feel like they need to attract a younger audience through packaging and in-store displays.

The end of the Associated Press story has a great quote from Matthew Myers at Campaign for Tobacco Free Kids:

"Now that Reynolds is not marketing in magazines, its clear that they're turning to the package to update the image and make their product more attractive," Myers said.

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